Across 72 days your written posts land a median 5.1% engagement rate, roughly double the LinkedIn norm. Hooks, storytelling and consistency are all strong. The one clear gap is visual: carousels reach the most people but convert the worst, video underperforms images, and you barely post either. That is where the next jump in reach lives.
Carousels reach 2.6x more people than your image posts (3,286 vs 1,374 median impressions), yet convert at less than half the engagement rate. Video sits at image-level engagement but reaches fewer people. So the format that wins reach is the one you have not cracked, and you post it least. You said it yourself in a post: "it's the carousels and videos that still trip everyone up." The data agrees, including for you.
Engagement rate by format, median across the period. Carousel volume is low (2 posts), so read this as a strong early signal, not a verdict. The fix is to post more carousels AND lift their craft.
Personal-tension openers are your highest-performing pattern. Keep opening on a real moment, not an announcement.
Your long narrative posts consistently beat short utility ones. The vulnerability and specificity carry it.
The rarest skill, and you have it. ~4 posts a week with almost no gaps. This compounds. Do not trade it for polish.